Marketing Manager

JOB SUMMARY:
The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.
ESSENTIAL/PRIMARY DUTIES:

• Develops marketing strategies within the product segment to achieve stated revenues objectives
• Ensures consistent product and marketing messaging throughout all communication mediums in
• Order to deliver clear product support
• Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
• Develops training materials for internal customer service, technical service, internal and external sales organizations
• Works with Product Managers to develop new product launch plans
• Act as the category expert or person for needed support from sales, customer service and technical service
• Monitors existing product performance via key metrics (growth, market share, mix, etc.)
• Monitors environment in core product categories
• Manages category pricing and forecasting for financial and operational planning

• Monthly financial and operational demand planning
• Trade show participation
• Annual strategic plan support
• Product training for internal (sales, customer experience) and external (dealer, customers) audiences

• Ability to lead cross-functional teams
• Strong analytical and financial skills
• Proficient in understanding technical product aspects
• Healthcare products, medical devices or medical furniture experience preferred
• Proficient in Microsoft Office applications, including Outlook, Excel and Word

HeadquartersVersailles, OH
Size1001 to 5000 employees
Founded1915
TypeCompany - Private
IndustryHealth Care Products Manufacturing
SectorManufacturing
Revenue$500 million to $1 billion (USD)