JOB SUMMARY:
The Marketing Manager will be responsible for establishing and driving product marketing strategies and programs consistent with overall business objectives for Midmark Corporation.
ESSENTIAL/PRIMARY DUTIES:
- Develops marketing strategies within the product segment to achieve stated revenues objectives
- Ensures consistent product and marketing messaging throughout all communication mediums in
- Order to deliver clear product support
- Generate marketing print and digital materials to clearly articulate the attributes of the product or category, including promotional, advertising, literature and web content
- Develops training materials for internal customer service, technical service, internal and external sales organizations
- Works with Product Managers to develop new product launch plans
- Act as the category expert or person for needed support from sales, customer service and technical service
- Monitors existing product performance via key metrics (growth, market share, mix, etc.)
- Monitors environment in core product categories
- Manages category pricing and forecasting for financial and operational planning
SECONDARY DUTIES:
- Monthly financial and operational demand planning
- Trade show participation
- Annual strategic plan support
- Product training for internal (sales, customer experience) and external (dealer, customers) audiences
EDUCATION and/or EXPERIENCE:
BS/BA degree in Business; MBA desirable, +2 years’ experience in marketing or product management
COMPETENCY/SKILL REQUIREMENTS:
- Ability to lead cross-functional teams
- Strong analytical and financial skills
- Proficient in understanding technical product aspects
- Healthcare products, medical devices or medical furniture experience preferred
- Proficient in Microsoft Office applications, including Outlook, Excel and Word
Company Description:HeadquartersVersailles, OH
Size1001 to 5000 employees
Founded1915
TypeCompany - Private
IndustryHealth Care Products Manufacturing
SectorManufacturing
Revenue$500 million to $1 billion (USD)