Senior Digital Marketing Strategist

The Senior Digital Marketing Manager is responsible for leading strategic and tactical development and execution of integrated digital marketing plans for Chatter Buzz clients to prosper business growth by leveraging the digital ecosystem. 

This position requires strong knowledge and experience of digital marketing focused on but not limited to; paid media (search, social, programmatic), email marketing, search engine optimization, social media, conversion rate optimization, data segmentation, analytics, reporting dashboards, web UI / UX, and other emerging technologies.

Strategy Development 
 

• Develop short them and long term marketing and communication plans
• Develop tactical strategies to execute per month (playbook) on each account per digital channel to achieve client ROI
• Works at tactical levels with diverse groups from throughout the organization as well as external stakeholders.
• Lead client presentations and planning strategies
• Develop brand buyer personas and perform in-depth research on brand audiences
• Work with third-party mar-tech providers in developing successful campaigns
• Be the expert in setting up paid search campaigns from Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, Display - Video - and Native through programmatic platforms and others. 
• Develop conversion rate optimization strategies and develop a monitoring plan to execute proper A/B testing campaigns

• Own and will be the main lead all client KPIs and performance metrics
• Work with Agency and internal teams to develop KPIs, reporting frameworks, and test and optimization plans
• Work with multiple digital specialists on all tactics and needed execution to improve client KPIs
• Execute audience-targeted, optimized and constantly tested and tweaked PPC campaigns on Adwords, Facebook and Instagram
• Use listening/monitoring tools, reporting systems, and success metrics to test and optimize content across all channels
• Track and report analytics with clearly defined attribution models
• Setup, manage and monitor client Google Analytics accounts 
• Develop weekly, monthly and quarterly KPI reports to the agency clients and agency directors
• Produces clear, concise, and accurate presentations to communicate to clients, management, and third parties.
• Manages technical aspects of digital marketing programs including analytics and lead capture to drive engagement, revenue, and customer satisfaction across multiple channels.
• Monitors and evaluates search results and search performance across the major search channels to improve rankings.

Analytics Reporting
 

• Manage analytics tools such as Google Analytics to gather platform specific, campaign and conversion metrics, ensuring tracking mechanisms and dashboards are in place and working for all websites and other digital programs to gain measured results. Ensure the completeness and accuracy of all data.
• Drive analytics and operational processes around traffic attribution across all platforms, including dashboard creation and maintenance, analysis, communication and ad hoc reporting requests
• Work with Digital marketing specialist to help create the big picture for analytics – tying together multiple data analytics sources from paid advertising platforms, CRM (Salesforce - Hubspot - Lasso), Google Analytics, and more.
• Work with digital specialists to build a segmentation model including data analysis and optimization of communications to drive business objectives

Other responsibilities may include support with:
 

• Social media: content creation, posting, dashboard building, data analytics
• Content management: WordPress updates
• SEO & SEM
• Paid media execution

• Minimum 7+ years of digital marketing experience
• Minimum 2+ year of management/supervisory/leadership experience
• BA/BS in Marketing or related discipline; MBA preferred
• Experience building and managing integrated, digital ecosystem including multi-customer segments including website, social channels, content, media, email, technology stack, analytics, CRM and other supporting systems
• Demonstrated proficiency with digital tools and resources including Google suite of products (Analytics, AdWords, Webmaster Tools, and Tag Manager), Facebook suite of products, Shopify, WordPress, SEO software and Social media listening tools
• Depth of experience in data driven marketing, segmentation, personalization and targeting techniques
• Exceptional ability to communication skills, particularly as it relates to development of engaging digital communications.
• Experience and strength in working with agencies, vendors (AMAZON Advertising), internal partners and others to gather requirements and document process while providing updates (weekly, monthly, quarterly, yearly) of activities.
• Ability to adapt to a rapidly changing work environment and shifting priorities.
• Excellent planning, prioritization, management and organizational skills.
• Strong communication and presentation skills
• Tech skills- Working knowledge of MS Office suite. Strong MS EXCEL skills. Solid SHOPIFY, WORDPRESS back-end management skills.
• Good knowledge of Email marketing platforms – preferably Active Campaign. 

Chatter Buzz a tech-creative digital marketing and advertising agency laser focused on brand awareness and lead generation. We are a full-service digital agency offering multiple omni-channel services to achieve business growth for our partners. 
 

Our mission is to enable organizations to thrive in this new world of digital business by helping them to harness the power of their data & turn it into actionable insights.