Marketing Manager of Automation

We are urgently in search for an "EXCEPTIONAL" Manager of Marketing Innovations & Automation to join our vision and share our values. The perfect individual will need to be readily available, Mid to late February.

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Job Summary:

In order to support our incredible growth trajectory we're hiring an experienced Senior Manager of Marketing Innovation and Automation to drive significant revenue growth through new marketing methods/channels and numerous automation projects in collaboration with our Acquisition, Analytics and Product Marketing teams.

As Senior Manager of Marketing Innovation and Automation, you will be responsible for identifying new opportunities of Growth and scaling cost-effective customer acquisition campaigns across a range of new digital and offline channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant testing budget against company goals. You will also be responsible for all things funnel automation.

The ideal candidate will be well versed with the nuances of Growth Marketing, has experience with Marketing Analytics, has worked on various marketing automation projects, has demonstrated experience in collaborating with multiple teams to achieve results and is able to define and clearly communicate the strategic direction.

Responsibilities:

• Be responsible for defining our new acquisition channel testing strategy. You will explore, recommend, and execute marketing campaigns across a variety of new paid and organic channels

• Identify and define projects for Marketing Automation and Marketing Analytics, reducing the total amount of manual processes within the team

• Collaborate with teams spanning from Customer Acquisition, Analytics and Product Marketing

* Have ownership of a substantial testing budget to hit new channel acquisition company targets.

* Work with the creative team to define the performance marketing creative strategy as well as creating a Creative Testing/Automation Strategy

* Work with other senior members of the marketing team to define the role new media plays in building a first-class e-food brand

* Automate all visual online media assets on Display, Video, Affiliates and Paid Social channels via utilization of feeds, google video templates, smartly and other OM technologies

* Build and maintain complex and scalable automation pipelines such as building API connections with Google Ads, Facebook and other marketing partners.

Qualifications:

* Bachelor's degree in marketing, engineering or related field with a strong academic record

* 4-6 years of professional experience with real and consistent results in a performance marketing or highly commercial role

* Proven background in ecommerce and/or subscription business models who has experience building and presenting marketing business cases

* At least 1 year of team management experience

* Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).

* Tactical experience working with specific digital and offline channels preferred (Display, Social, Search, Mobile and Affiliate, Inserts, Direct Mail)

* Experience in Analytics in Product Marketing, ability to collaborate with stakeholders in these teams and across the business both locally and in remote offices

* A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets

* Outstanding organizational skills, project management skills, and ability to multitask

We are a company that knows value and wants to provide value. So we have created a benefit package that focuses of what matters most! That would be yourself & your family.

• Relocation assistance (If needed)

• Full Benefits with $0 monthly premium and other flexible health plans.

• 401(k) company match that invests immediately

• 10week PTO

• Emergency child and adult care services.

• And so much more.....

HR Crate is founded by independent recruiters who shares the same values and expectations as our candidates and our partners. We are an end-to-end recruiting solution that makes time-consuming tasks easy, quick, and effective. HR Crate sources, recruit, and hire the most qualified professionals to careers.

For the years we have been in the recruiting industry, we have found the true passion for it! There are two key components that drives our success. The first is the relationships  built with each candidate as well as our partners, and the second is to be able to offer all professionals the opportunity to connect with their dream job.

We understand the set-backs and time consumptions of finding or making that leap for a career change can be stressful. Our main goal and priority is to help you succeed in your transition and connect our candidates with the perfect career and our partners with the perfect employees. 

No words could ever describe the feelings we have when our partners and candidates express their positive feedback of achieving their success. It's truly irreplaceable! 

We don't succeed until you succeed!