Marketing Manager

The Marketing Manager works with the Director of Marketing to develop and implement all marketing activities for The Atlanta Opera.

DUTIES AND RESPONSIBILITIES

· Provide support for all marketing activities including website management, subscription and single ticket sales campaigns, advertising, telemarketing, special promotions, e-marketing and social media efforts, and audience development campaigns

· Coordinate the development of overall marketing strategy to generate awareness, increase single ticket sales, and acquire and renew subscribers

· Executes all social media and social advertising activities

· Lead the Atlanta Opera’s retail operation, ShopOpera, buying and pricing merchandise and reconciling sales with the finance department

· Assist in the management and marketing of audience development events, like Opera’s Night Out

· Coordinate production of all marketing collateral and materials

· Help manage direct mail campaigns, including list acquisition, mail house and/or post office coordination and volunteer management for in-house mailings

• Work with Tessitura database on reports, research and list pulls
• Compile copy and supervise proofing process for the ARIA, the Atlanta Opera’s production program.
• Assist with campaign analysis and metrics reporting to SMT, underwriters, sponsors and partners
• Assist in outbound group sales efforts, including targeting new and underserved audiences
• Provide support to patron services by serving as backup for ticketing as needed
• Help manage budget by processing quotes and invoices, and managing costs associated with marketing programs, while reporting updates to Director of Marketing and Director of Media & Communications

COMPETENCIES

• Excellent written and oral communication, and problem-solving skills
• Able to introduce new ideas, and implement them
• Innovative social media thinking with excellent management skills
• Ability to meet deadlines and manage multiple projects simultaneously and efficiently
• Strong analytical skills
• Demonstrated organizational skills and attention to detail
• Collaborative team player

MINIMUM REQUIREMENTS

• Bachelor’s degree

• At least two years of work experience in marketing or related field
• Microsoft Office Suite
• Experience using Tessitura
• Must perform the functions of the position in a safe manner
• Position requires evening and weekend obligations during the opera season

Enrich our community by creating the highest quality operatic and theatrical programming that re-imagines the classics and introduces new works; expands and engages our audience; and stimulates critical conversations. We seek to be a vital leader in the renaissance of opera in America by engaging a 21st century audience.
 

Founded in 1979, The Atlanta Opera is one of the finest regional opera companies in the nation. In 2013, the company recruited internationally recognized stage director Tomer Zvulun as its General and Artistic Director. In the 2016-2017 season, the company expanded its mainstage season from three to four productions at the Cobb Energy Performing Arts Centre while ushering the Discoveries series into its 3rd season for a total of six productions. The Opera works with world-renowned singers, conductors, directors, and designers who seek to enhance the art form and make it accessible for a sophisticated, 21st century audience. The Atlanta Opera strives to expand the experience of its patrons with memorable and exciting performances reflecting the highest musical and theatrical standards, while supporting community and educational programs.