Market Research Analyst

Client - Portland General Electric
7-10 years Experience Required

6 months Term

Starting Dec 13, 2021

Remote Work Available

Pay Rate: $53.52/hr

Roles & Responsibilities

• Identifying customers pain points through customer journeys, analytics, research, etc.
• Maintaining customer pain points list and conduct analyses to evaluate and prioritize improvement opportunities.
• Working with stakeholders to identify pain points metrics and reporting tools as well as fact-based analyses and insights to enable good decisions and effective leadership by the functional units
• Develop/maintain the optimal set of metrics for success (primary focus on web and mobile, but omni-channel view including surveys, call center, email and internal customer data)
• Track/monitor/report on historical performance
• Predict/forecast likely results
• Prescribe, together with stakeholders, potential actions and estimate their impact
• Expertise in web and app tagging platforms (e.g. Google Tag Manager, Tealium) including coding custom JS tags
• Ability to lead as SME with development and product owner teams and provide recommendations for dataLayer elements and tagging
• Lead democratization and governance of Quantum Metric and Google Analytics data across organization
• Experience gathering business requirements and automating reports in a data visualization platform (e.g. Data Studio or Tableau)

• BS / BA in Social Science, Humanities, Market Research, Anthropology, Business, Marketing, Statistics, or related field.
• Minimum of 2 years of experience as project or program management, channel analyst, or in a related role like market research
• Experience and/or knowledge of transactional platforms, e.g., Medallia, Maritz Customer Experience Platform

• Strong computer skills in Quantum Metric, Google Analytics, Google Tag Manager, Data Studio, Tableau, reporting, SQL, and web analytics
• Strong business requirement analysis and reporting
• Entrepreneurial, self-starter with hands-on approach with effective time management and organization skills
   

• US Citizen
• Green Card

• Eye Care
• Dental
• Medical
• Remote Work
• Dental
• Healthcare

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