Experienced Writer / Aspiring Copy-Writer - to write Pre-Sell Engagement Articles [veg writers only]

Experienced Writer or Aspiring Copy-Writer - to write Pre-Sell Engagement Articles - 1 to start/test with, ongoing if good results. [veg-friendly writers only]

--------

We are looking for a good or decent writer, who should also be an aspiring copy-writer, who also lives a plant-based lifestyle (or at the very least, appreciates/understands it and that market/audience very closely). 

You will need to write a compelling/interesting/hooking angle presell-engagement article, that ties back to the problem that the product (or Collection of products) solves.

You should have previous experience, and track-record, for writing winning or effective Presell-Engagement Articles, or Landing Pages, Sales Pages, Ad Copy, etc.


HERE ARE THE PROJECT DETAILS & INSTRUCTIONS:
--------------------------------------------------------------------------

Overview: **Craft a Pre-Sell Engagement Article.**

This pre-sell article is designed/written to engage someone in a conversation, and then allude to a solution, which gets them to click a link, and that link goes to our website/sales funnel.

--

Things To Consider:

• We are using disguised content as our marketing material within our sales funnel.
• The Content Is What Makes The Whole Sales-Funnel Work!
• We Succeed or Fail based on the strength of our Pre-Sell Page.
• We/you need to know the problem that our product is solving.
• The Goal is NOT to make the sale here. The goal is to get them in an Open-To-Buy Mindset.
• What is the *underlying emotion* of our end user/customer? What do they REALLY want?
• What are their main objections? ("Well I'm not interested in this because of X")
• Do you have any proof? (Science, Data, Graphs, Experts, Quotes, etc)
• Personality! --> Personality driven pre-sells WORK THE BEST.


• The goal is to hook the viewer and motivate them to click a link to the sales page.
∘ That is the entire goal of this pre-sell article page:
‣ #1. *Engage them.*
‣ #2. *Motivate/persuade them to click a link.*

--

Overall Campaign Flow:

Traffic Source >>> **Pre-Sell Engagement Article + Call To Action** >>> Sales Page or Funnel Page >>> Shopping Cart Checkout Sequence >>> Thank-You Page + Happy Customer


[**bold** = MAIN TASK AT HAND HERE]


----


Campaign Flow Overview Example - (BOOM! By Cindy Joseph):

- 1. ADVERT: "5 Makeup Tips for babyboomer women by 64 year old super model Cindy Joseph! "
- 2. Advert goes to **Content Page (Presell List Article, 753 words)**; 
- 3. Product Category Page;
- 4. Product Details Page;
- 5. Checkout Page;
- 6. Thank-You Page.


Example Screenshots: 

- Step-1, Traffic Source Ad: https://i.imgur.com/5QyR5gK.png
- **Step-2, Presell-Engagement Article: https://i.imgur.com/6ggAHrM.png**  
- Step-3, Category/Collections Page: https://i.imgur.com/OtUssFG.png

Overview of the whole flow: https://i.imgur.com/fde7SML.png


-----


Pre-Sell Article Best Practices
-------------------------------------------


Types of pre-sell content:

'Listicles' work great! (List Articles - ie. Top 5, 10 Most, 7 Reasons, etc)

Case Studies

Personal Stories

Before & After Articles

Instructions & How-To


-----


**PRE-SELL ARTICLE NEEDS TO RELATE TO THE PROBLEM THAT THE PRODUCT/COLLECTION SOLVES!**
 - (This pre-sell article is designed/created to engage someone in a conversation, and then allude to a solution.)

-----


500 to 1000 words

3+ unique images

Use multiple Calls-To-Action

Incentivize with a discount + scarcity

Use bolding 

Use bullet points

Use at least 14 or 16 point font, not 12pt.

Use the Arial font (or similar).

Long-form CTA at the bottom.


----
----


OTHER EXAMPLES OF THE FUNNEL:

Presell Article:
www.PopDust.com/do-you-know-the-3-leading-causes-of-acne-1890448797.html

...goes to the Product Sales-Page:
www.Proactiv.com/click/GreatNews


--


Presell Article:
www.BoomByCindyJoseph.com/pages/5-makeup-tips-for-older-women

...goes to the All-Products Page:
www.BoomByCindyJoseph.com/pages/store


-- 


Presell Article:
www.BoomByCindyJoseph.com/pages/10-minute-makeup

...goes to the Product Sales-Page:
www.BoomByCindyJoseph.com/products/boomstick-trio


--


Presell Article:
www.FoodAndWine.com/fwx/drink/5-things-you-didn-t-know-about-moscow-mule-and-where-get-original-copper-mugs

...goes to the Collections-Page :
www.MoscowCopper.com/collections/copper-mugs


--


Lots more examples of Pre-Sell Engagement Articles:

www.Zergnet.com

www.Pinterest.com/categories


---------- 
----------

WHO WE ARE:

Vegan AF - Apparel & Fashion | Cool, Spunky & Unique Vegan Gear | 100% Cruelty-Free & Ethically-Sourced | Fashion, Apparel, Cosmetics, Jewelry, Accessories & Vegan Lifestyle Products.

OUR VISION:
We aim to become the #1 online retailer for vegan products by 2023 and the leading competitor of other noteworthy and award-winning marketplace leaders such as VeganCuts, VeganUnicorn, and AlkalineWorld (to name a few) - by creating an awesome and fun-to-work-for internal company culture in order to attract the top vegan (and vegan-inspired) talent and minds from around the world, and strategically by adopting and implementing ecommerce direct-response marketing best-practices (including ninja Facebook ads tactics, Intagram influencer marketing, viral-worthy contests and promotions, and smart email followup drip campaigns), as well as by following, studying, and modeling ecommerce leaders and giants such as Ezra Firestone of Smart Marketer, Vishen Lakhiani of Mindvalley, and Tony Hsieh of Zappos.
 

OUR WHY:

Our goal to become the top industry leader of vegan lifestyle goods is not merely of profit-driven or ego-based ambition alone, but also largely of an altruistic nature so that eventually we will be able to donate thousands or even tens of thousands of dollars each and every month to various animal-welfare, environmental-protection, and poverty-reducing charities and non-profit foundations, so that we can help make a meaningful and impactful difference in the world!
 

THE CORE-VALUES WE LIVE BY:

1. "Be the change you want to see in the world.” -Mahatma Ghandi

2. "Serve the world unselfishly and profit." -Ezra Firestone, paraphrased from Zig Ziglar

3. "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." -Margaret Mead

4. "There is only one boss. The customer. And she can fire everybody in the company simply by spending her money elsewhere." -Sam Walton

5. "A satisfied customer is the best business strategy of all." -Michael Leboeuf

6. “The key to a successful company is to nurture a culture of Gratitude, Compassion and Appreciation.” –Vishen Lakhiani

7. "The key ingredient to any kind of happiness or success is to only do shit you believe in, and never give less than your best." -Russell Simmons
 

NEXT STEPS:
If our company ethos and vision sounds like it's in alignment with your own personal ideology and a mission you’d love to be a part of, if you feel like you would be an excellent synergistic fit, and if you believe you have what it takes to be a key player and a highly capable, highly appreciated member on our team, I would love to hear from you if you think you are just the person we are looking for, and can’t wait to see what you could bring to our stellar team!