Do you believe that when properly planned and executed, email can be the most powerful B2B marketing and communication channel? We do too – but we know it takes just the right person to get it right. Lightspeed Systems is in search of an Email Marketing Specialist with marketing automation and email marketing experience to join our team and accelerate growth. You'll execute best-in-class marketing campaigns, with a focus on digital and email, to help drive demand, enhance loyalty, and scale revenue for our market-leading SAAS solutions.
In this role, which can be based out of either our Austin or Portland office, you can put your data-driven mindset, creative chops, and execution skills to use to make a real impact – on the marketing department, in the whole company, and across K12 education.
Want your application to rise to the top? Be sure to check out our application requirements below.
ABOUT THE ROLE:
Utilize Pardot Engagement Studio to create nurture campaigns that lead prospective customers from awareness through to consideration and purchase, then ongoing satisfaction
Stay focused on key metrics for success and ongoing testing, improvement, and optimization of digital marketing campaigns
Manage campaigns and segments
Create grammatically and technically precise content to communicate the advantages and differentiators of our solutions
Influence in or participation in social, web, PPC, and other channels
Marketing automation experience REQUIRED. Very strong preference to Pardot expertise, including campaigns, segmentation, and Engagement Studio
Minimum 3 years marketing experience in B2B environment; SAAS preferred
Understanding of multi-channel campaigns
Wickedly awesome communication and organization skills
Bachelor's degree preferred
WHY JOIN OUR TEAM?
We're a collaborative team – so you're never alone on an island – but we make sure everyone has ownership of key projects, the tools to succeed, and the credit for their accomplishments
We offer flexible working environments, including opportunities for flex and partial WFH arrangements
We move fast, we avoid ruts, and we're open to new ideas
We offer great perks from 401K match to excellent health care plans to casual food-filled offices
We're in a period of tremendous growth, offering ongoing advancement for stellar employees
APPLICATION REQUIREMENTS INCLUDE:
REQUIRED: Include a cover letter to tell us why you think you & Lightspeed could be a perfect match. (This is a marketing role; pitch us. Resumes without cover letters won’t be considered.)
Complete the supplemental application questions.
Complete Part 1 of our assessment (7-10 min max) at this link: https://assess.predictiveindex.com/OgjOP
Candidates selected to move forward in discussions will be required to complete an assigned writing project.
Education is undergoing a technology revolution with new devices and tools being added to the classroom every day and IT departments are responsible for keeping all this technology managed, safe and working. That is where we come in! Lightspeed Systems, ed-tech provider and leader in K-12 device filtering for almost 20 years, partners with schools to make learning safe, managed and mobile. Learn more at www.lightspeedsystems.com.
A sneak peek into our BENEFITS & PERKS include:
Health -- Medical, dental and vision insurance with healthy company contribution toward premiums.
Wellness -- Lightspeed kicks cash into your HSA if you participate our HDHP. Employees are provided an adjustable desk.
Retirement -- 401(k) matching up to 6%
Perks -- Fully stocked kitchen with snacks and beverages