E-Commerce Manager

The E-Commerce Marketing Manager facilitates the planning, management, execution, and analysis of marketing in the e-commerce channel

Responsibilities of the E-Commerce Marketing Manager:

• Work collaboratively with E-commerce Sales Manager, Brand Managers, and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel.
• Fully understand the E-commerce channel's business objectives (i.e. increasing sales for key products, etc.) and translate them into strategy and action plans.
• Lead communication between Marketing and Sales -facilitate and lead calls and meetings and build alignment and consensus across departments.
• Partner with the Sales, Finance, and Supply Chain teams to launch new products, pack sizes, and bundles.
• Work collaboratively with cross-functional teams to ensure consistent messaging and flawless execution of e-commerce business initiatives and marketing campaigns across all consumer touchpoints.
• Ensure brands have a consistent portfolio strategy.
• Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
• Ideate campaign briefs and tactical plans to communicate effectively and be the "on the ground" representative for E-commerce in key category meetings.
• Continually monitor the campaigns in progress and optimize as needed.
• Collaborate with the technology team and marketing teams to ensure that we have the technical capability to deliver, measure, and optimize the success of e-commerce marketing campaigns.
• Create comprehensive reporting on campaign performance that clearly communicates the strengths and weaknesses of each campaign.
• Function as a subject matter expert for other groups in the company.
• Own a key role in the strategy and functionality of company-owned websites.
• Collaborate with authorized e-commerce resellers to promote the brand portfolios on their websites.
• Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds.
• Partner with E-Commerce Sales Manager on presentations and represent Marketing at meetings, events, and site visits.
• Collaborate with Brand Protection team to ensure proper utilization of intellectual property across the e-commerce channels.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
• Must be able to effectively communicate with other departments and function within a team environment
• Regular Attendance is required
• Perform other assigned duties as may be required in meeting company objectives
• Communicate effectively with other departments within the organization and function within a team environment
• Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems.
• Proficient in Microsoft Suite.
• Excellent communication, interpersonal, and organizational skills
• Extensive experience working with and building Excel reports to produce detailed analyses. Strong analytical skills are essential.
• Knowledge of Ecommerce marketing strategies:  Amazon Marketing Services (AMS), Search Engine Optimization (SEO), Google ad words, etc.

Requirements of the E-Commerce Marketing Manager:

• Bachelor's degree in a quantitative, test-driven field or equivalent experience.
• Minimum 2 years' experience in E-commerce marketing including responsibility for campaign development and strategy.
• Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance.
• In-depth experience with website analytics tools.
• Experience with A/B and multi-variate testing.
• Budgeting skills and knowledge.
• Able to work well under pressure and deadlines.
• Animal health industry experience or Companion animal/Equine background a plus.
• Must possess strong organizational, execution, and leadership skills with the ability to multitask in a fast-paced environment.
• An entrepreneurial Mindset is mandatory.  
• Strong experience using MS Office Suite including, Excel, PowerPoint, etc.

Benefits of the E-Commerce Marketing Manager: 

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short- and Long-Term Disability
• 401 (k) Profit Share Plan

Relevante is an innovative recruiting, staffing, and consulting firm. We help our clients find the best talent for their mission-critical positions and we help candidates find rewarding and enriching careers. Our consultative approach to solving resourcing challenges for our clients is driven by our industry-specific knowledge, our strong recruiting capabilities, and our agility.

We support our clients’ goals through results-driven execution, planning, and management of accounting and technology initiatives. Relevante’s resourceful and responsive teams bring deep technology and accounting expertise, thought leadership, and business-relevant solutions to each and every partnership. Our clients appreciate our can-do attitude, value our results, and keep coming back.

Founded in 2002, we have grown through a culture of operational excellence, a passion for client satisfaction, technology innovation, and a global, collaborative workforce that embodies the future of work. Our success is built on a clear strategic direction and a shared belief in its ability to shape your business landscape and accelerate business growth.