LOCATION: Remote, but NYC, LA or Bay Area are preferred
APPLICATION DEADLINE: February 27th, 2019 @ 11pm ET
FAQs: Please read our FAQs in advance of applying: http://bit.ly/ATWMarketingFAQ
APPLY HERE: http://bit.ly/ATWMarketingApply
AT THE WELL DIRECTOR OF MARKETING
At The Well is looking for an energized, entrepreneurial growth marketing maven to take our brand into the big leagues as our first Director of Marketing. This person must be:
Excited to utilize their vast marketing skills to create a new market in the Jewish wellness space.
Eager and able to build an end-to-end marketing strategy to significantly build the brand from the ground up.
Manage small agile teams (3-6) and a grow our network to 10,000 people-plus.
Develop insights on current and target members including profile, demographics and behaviors.
Implement bold marketing programs including acquisition, retention and awareness through email marketing, digital advertising, events and partnerships.
Regularly measure results of marketing efforts and revise programs based on effectiveness.
Grounded, organized, energized, self-starting, forward-thinking, charismatic and just generally excited to work at a company that is built on Jewish spirituality and women’s health.
WHAT YOU’LL DO AS OUR DIRECTOR OF MARKETING
As our Director of Marketing you will harness the growing energy and demand for our work, and turn it into a next-level organization through the growth strategy you create, pilot, and scale. You will own, operate, and expand our content verticals. In practice, this means you will be directly accountable for for the sub-functions of marketing, storytelling, product, PR, partnerships, and community management, through which you will:
Deepen, grow, and manage the At The Well brand (marketing and storytelling)
Own our influence apparatus (product and PR)
Manage, grow, and weave together our B:B partnerships and influencer communities (partnership and community management)
1. Deepen, grow, and manage the At The Well brand
Develop and execute a holistic marketing strategy: Up until now, our marketing has been ad-hoc. You will take this work up 1000%, going on a learning journey and then creating our first coherent multi-channel marketing strategy and overseeing its implementation.
Integrate program and marketing through storytelling: Find and elevate the stories from our network and integrate them through produced videos, campaigns, content, and social media created by our team of contractors and directed by you.
Gather, organize and advocate for audience insights: Dive into understanding who our audience is, what they want, and where they’re going. You will create systems that allow us to better understand and serve our audience, and you will serve as the internal advocate for those insights, pushing for programming and products that best serve our community.
Supervise influence functions and consultants: Supervise the functions of social media, visual design, web design, video, curriculum - and the contractors that make them possible. You will work with our Chief of Staff to hire and manage three-to-six contracted specialists. You will work in partnership with our Director of Content, who will ultimately report to you in this role.
2. Own our influence apparatus
Expand our reach: You will create our influencer acquisition and engagement strategy, designed to expand our reach into the wellness and Jewish spaces 10x. You will decide where we need to be, create the roadmap for how to get there, and execute that plan.
Manage research and evaluation for products You will hire and supervise consultants capable of translating our audiences’ desires into tangible recommendations for new products. You will be a critical decision-maker for our product development strategy, and the supervisor in charge of pushing it forward.
Build a product marketing engine from scratch: As we grow our physical product line, you will be in charge of creating the sales and marketing engine for these products and integrating it organically into our organizational marketing efforts. You will outline the resources you need, and build the appropriate consultant team to execute this strategy.
Oversee sales channels and distribution: As part of our overall influence strategy, you will, over time, build the relationships necessary to distribute our products nationally through online and brick and mortar partners.
Lead efforts around paid, partnered, and earned media: As part of our influence strategy, determine and woo the appropriate media partners to grow our audience and brand recognition.
3. Manage, track, grow, and weave together our B:B partnerships and influencer communities
Organize and engage our evangelists (B:B influencers): Recruit, organize and manage cohorts of influencers with tailored in-person and digital engagement strategies.
Recruit, track and inspire national and regional partners (B:B): Grow and organize our national partners into effective brand evangelists. Lead external-facing partnership engagement, retention, and sales.
Growth with Us Long Term: The responsibilities of this role will grow for 2020 to include direct oversight of a full-time physical product manager and up to five part-time contractors that you will help to hire, coach, and train. This role has the ability to evolve into a CMO role over the next two to five years, and preference will be given to candidates able to jump or grow into that capacity sooner.
YOUR EXPERIENCE AND EDUCATION
You have at least 5-7 years of marketing experience.
You have worked in a fast-moving, for-profit environment in a marketing, community, or branding capacity.
You have created and executed transformative campaigns, products, experiences, or content that shifts culture.
You have an undergraduate degree or equivalent experience that has given you a solid foundation in branding, marketing, and communications.
You have prior experience working with database programs (Salesforce), marketing and email analytics software.
You have experience reporting directly to a founder or CEO.
You enjoy traveling and have an ability to travel for up to a week at time (we promise this won’t happen often, but it will happen.)
You have worked in a fast-paced, growing start-up environment and LOVED IT.
Some weekend and evening work or travel may be required
Ability to travel to periodic in-person meetings in various U.S. locations
Ability to travel for up to a week at a time
Working with others virtually who are based in various time zones globally
COMMITMENT AND COMPENSATION
This is a full-time role with healthcare and location flexibility (preference given to those based in San Francisco, Chicago, DC, Los Angeles, and New York). We expect you to live in harmony with the brand, managing your time and emotional wellbeing accordingly. Compensation will be commensurate with experience and location.
HOW TO APPLY
Candidates must start the application process HERE no later than Monday, February 25th at 11pm EDT. A complete application requires that you do two things:
Resume/Profile + Questions: Upload your resume and answer a few, short questions. Note: Should you move forward in the process, your responses to these questions will be read by every member of the selection committee, including the Founder, so please take the time to respond thoughtfully.
Video Interview: We will email you an invitation to a one way video interview which needs to be completed by Wednesday, February 27th at 11pm EST. Our candidates love this flexibility because they get to complete the first part of our screening process whenever and wherever they want and on their schedule!
At The Well recognizes and supports individuals from a broad range of experiences and backgrounds. All qualified applicants will be considered for employment without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation.
This job description reflects At The Well’s assignment of essential functions and qualifications of the role. Nothing herein restricts management's right to assign, reassign or eliminate duties and responsibilities to this role at any time.
At The Well is an international network that exists to unify ancient Jewish wisdom and modern health science for women everywhere. What began as a project to update resources for the ancient ritual of Rosh Chodesh, the marking of the new moon, has now evolved into a women’s wellness organization. At The Well is quickly becoming the premier Jewish voice in the wellness world and the premier wellness voice in the Jewish world through:
Culture: We mix ancient Jewish wisdom with modern science and make it mainstream by creating trainings, physical products, events, and campaigns that integrate health and holiness.
Circles: We have sparked and continue to support a network of 140 communities meeting for Rosh Chodesh in over seven countries around the globe.
Content: We create and distribute webinars, zines, blogs, and videos that connect the dots between Jewish spirituality and women’s mental, emotional, and physical health.
Founded in 2016, our budget has nearly doubled in size each year since our founding and we forecast 300% growth next year and 30% growth for the following two years. With a strong strategic plan in place, the next two years are about catalytic growth for our network and impact. We aim to keep our team small, and our network empowered. You would be joining the team as the second full-time hire to work as a partner with founder and chief executive, Sarah Waxman