Digital Media Analyst

The Digital Media Analyst will be responsible for statistical analysis and reporting on client digital media campaign performance and making recommendations to continually enhance or improve digital media performance. This position is also responsible for the planning and placing of digital media.

Duties and Responsibilities:

• Planning and placing all search media on various platforms such as Google, Bing, Yahoo and others
• Recommending optimization and implementation for all digital media including search, display and social media
• Performing analysis, tending and communication of key performance indicators and business initiatives
• Developing and maintaining internal automated reporting tools, documents and dashboards for ongoing and post-campaign reporting
• Creating reports and data-driven presentations to discuss campaign-specific findings, identifying trends and recommendations for digital media campaigns based on client goals
• Providing client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimization
• Working with Media and Account Services teams to develop measurement plans to deliver on campaign and client objectives
• Experience with Campaign Manager, ad tagging software, Google Analytics, Google Ads, Moat or similar brand safety program is a must
• May be required to perform other duties as assigned

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