Lightspeed Systems is looking for a Digital Marketing Manager to join our growing marketing team. You will need to wear many hats - demand gen, campaign manager, marketing analytics, content creator. The role will include planning, executing, managing, and reporting on a wide variety of marketing programs, including website content, SEO, paid search & media, events, social media, and more. You’ll be joining a small, but growing, marketing team with an emphasis on growth, experimentation, and optimization.
Things are never dull at Lightspeed, with new products and features always coming out, we switch gears and get to work on new projects all the time. It is the pace and excitement of an agency/startup environment while having the security and longevity of an established in-house marketing department.
To ensure your application is reviewed as quickly as possible, please be sure to:
REQUIRED: Include a cover letter to tell us why you think you & Lightspeed could be a perfect match. (This is a marketing role; pitch us. Resumes without cover letters won’t be considered.)
Answer application questions.
Complete part 1 of the Lightspeed assessments (7-10 min). This may be accessed via the following: https://assess.predictiveindex.com/OgjOP
Potential qualified candidates will be asked to complete part two of the assessment (12 min) and complete a writing assignment.
You are a marketer who prides themselves on producing great content. You thrive in a small organization and like to get things done. You’re enthusiastic about all things marketing and constantly learning new things. You have a growth mindset and you know what that means. You are always striving to do better.
This position will provide well-written, comprehensive content that is industry-appropriate and acceptable for marketing materials and multi-faceted marketing campaigns. This position requires strong feature/benefit language and the ability to manage multiple projects at one time.
This is a great opportunity for someone who relishes the opportunity to be an integral part of a team, but also likes to roll their sleeves up and do the daily work of creating. We’re a small and tight knit team, with a team first attitude. With team members all over the world, we spend part of our time in the Portland office, and part of our time working remotely, which is the perfect blend of in-person collaboration and self driven work.
Determine how to define, reach, and engage our target audience
Ability to develop SEO strategies and tactics from scratch if need be to develop/optimize on-page and off-page SEO Develop innovative ways to communicate marketing messages via integrated marketing programs that include direct mail, email, web, video, collateral, and that support trade shows and events
Research and write crisp, inspiring and catchy content on a variety of topics for a variety of mediums (blogs, whitepapers, web pages, emails, social media, videos, etc.)
Ensure marketing messaging is consistent and drives the key messages in an impactful way
Maintain and manage project schedules, approvals and other project-related needs
Own the design, optimization, and management of paid marketing programs
Contribute to multiple initiatives that improve conversion throughout the funnel
Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.
ABOUT YOU – KNOWLEDGE, SKILLS & ABILITIES
Be flexible and adaptable at all times as you go in and out of full independence and then into deep collaboration.
Enjoy an agile workflow that helps balance long-term projects with immediate needs.
Ability to think holistically, in a user-centric fashion, with a sharp eye for detail and consistency.
Thoroughly believes that the devil is in the details and is confident they can get those details right.
Is technologically savvy and can understand sophisticated concepts with ease.
Believes that in order to be the best content creator possible, you must fully understand the user and the product.
Can manage and prioritize multiple projects simultaneously, from concepts to deliverables.
Always be looking for new ways to engage our customers and users - and taking the initiative to bring new projects to life.
Comfortable with feedback and adapts quickly to changing information.
Experience working in a deadline-driven atmosphere.
Is able to deliver quality content under all circumstances, whether you have 5 months, 5 days, or 5 hours to accomplish the goal.
Preferably someone with experience with working for a SAAS company.
A compelling and unique point of view in your work.
2-5 years of experience with Overall marketing skills in areas such as, strategy, SEO, SEM/PPC, social, content writing and marketing automation
Pardot experience highly desirable
Salesforce experience in relation to marketing preferred
Google Analytics experience preferred
B2B marketing experience, preferably in the SaaS or enterprise software markets
Strong written and verbal communication skills
Ability to occasionally travel
Education is undergoing a technology revolution with new devices and tools being added to the classroom every day and IT departments are responsible for keeping all this technology managed, safe and working. That is where we come in! Lightspeed Systems, ed-tech provider and leader in K-12 device filtering for almost 20 years, partners with schools to make learning safe, managed and mobile. Learn more at www.lightspeedsystems.com.
A sneak peek into our BENEFITS & PERKS include:
Health -- Medical, dental and vision insurance with healthy company contribution toward premiums.
Wellness -- Lightspeed kicks cash into your HSA if you participate our HDHP. Employees are provided an adjustable desk.
Retirement -- 401(k) matching up to 6%
Perks -- Fully stocked kitchen with snacks and beverages