VP Product & Segment Strategy - Broomfield, CO

Summary/Objective:
The Vice President, Product & Segment Strategy is responsible for driving business growth by developing segment client acquisition strategies and collaboratively building a vision and strategic direction for Elevations Credit Union’s competitive product portfolio. This position will orchestrate the development of short- and long-term product & segment plans and roadmaps in support of our strategic objectives. The successful candidate will partner closely with other departments, including Business Lines, Business Intelligence, IT, Finance, Legal, Compliance, Marketing, Operations, etc. to align, execute and oversee results delivery. The portfolio includes B2C, B2B, and B2B2C products: deposits, checking, savings, debit and credit cards, payment options and loan products.

 

Essential Functions include:
Orchestrate and oversee synthetization of market research, market landscape, consumer insights, pricing analytics to develop robust plans based on consumer needs, right to win, and potential; Understand where the industry is going and stay ahead of trends
Effectively translate insights into valuable product & segment business recommendations and prioritized recommendations
Strategically positions the organization for success with high priority segments and products
Oversee the development and management of Elevations portfolio of products and segment opportunities and recommendations – Innovation, Incubation, Implementation, Commercialization, Management, Sunset. Ensure the portfolio strategy will support our revenue lines’ growth objectives
Lead cross-functional teams to leverage critical data & insights to drive go-to-market recommendations
Leverages product and segment scorecards to ensure aligned understanding and coordinated efforts to drive results
Creates and maintains strategic relationships with company leaders and business partners to develop plans and delivery on the strategy
Oversee the development and deployment of product offering
 

Reports to: 
Chief Marketing Officer (CMO)

 

Manages:
Product Managers

 

Required Competencies:
Strategic and Commercial Acumen, Executing Results, Leading Cross-Functional Teams, Building Partnerships,
Influencing, Initiating Action, Decision Making, Quality Orientation, Driving for Results, Adaptability
 

Required Education and Experience:
Minimum of 10-15 years’ experience in strategy and/or strategic product/segment execution
Deep knowledge of segmentation/product strategies, insights, analytics, business planning – in both B2B and B2C environments
Experience in multi-cultural marketing and segmentation
Excellent leadership and coaching skills
A proven track record of delivering business impact
Exceptional communication skills, highly organized, collaborative
Ability to navigate and lead in a matrixed organization
Excellent leadership and relationship building skills
Ability to foster effective working relationships with internal and external parties.
Ability to motivate, influence others and make decisions.
 

Preferred Education and Experience:
Bachelor’s degree required; advanced degree preferred

 

Work Environment:
Elevations uses multi-factor authentication to keep our data safe. As such, a personal smart phone is a requirement for employment with us. This job operates in an office setting and routinely uses standard office equipment.

 

Physical Requirements:
Sitting frequently, walking occasionally, use of hands frequently, hearing constantly, talking frequently, exerting up to 10 lbs of force occasionally to lift, carry, push, pull, or move objects.

 

Position Type/Expected Hours of Work:
Full time / 40 hours per week

 

Classification:
Exempt

 

Location:
Broomfield, CO - Elevations Basecamp

We value human relationships and are a face-to-face culture, but allow for remote work as long as our employees are onsite the majority of the time.

 

Compensation:
The mid-point of the budgeted range is $195,808 + annual bonus. The candidate's starting salary will be adjusted based upon his, her, or their experience.

 

Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

 

About Us: Elevations Credit Union is a member-owned not-for-profit financial institution serving Colorado’s Front Range. Founded in 1952, we’ve grown from 12 members and less than $100 in assets to an institution with 13 branches and more than 120,000 members that manages over $2 billion in assets and is the No. 1 credit union mortgage lender in Colorado. At Elevations, we’ve made a commitment to move away from a product-centered business model and focus instead on creating consumer solutions. Our objective is to provide our members, as well as the entire community, with unbiased consumer information.

 

EEO Statement: Elevations Credit Union is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

 

Candidates for certain positions may be required to submit to a credit history report in determining qualification for employment with Elevations Credit Union. If the position you are applying for requires a credit history report, any information received in such a report will not be the sole factor in making an employment decision. A history of personal financial irresponsibility may be reason for disqualification insofar as it relates to your potential job duties. Elevations Credit Union is aware that occasionally there are extenuating circumstances that may affect an individual's credit history. We comply with the Fair Credit Reporting Act and the Colorado Employment Opportunity Act.