Paid Search Marketing Specialist

  • Chatter Buzz
  • Orlando, FL, 32801
  • Full Time
  • Bachelor's Degree
  • Experienced

Posted on

Job Description:

At Chatter Buzz, our mission is to help businesses and brands grow by providing innovative and efficient integrated brand marketing through insights, ideas, and technologies. We are a fun and easy going marketers, engineers, creatives, and analysts who CARE about our client's business success. We take pride in delivering growth to our client's business. We love to help and just solve problems. 

We are growing and we need more players in our successful and fun team. 

With that said, we are looking for a passionate and driven Search Marketing Specialist who is proficient and loves to analyze Google Ads, Facebook Ads, Native Ads, and Programmatic Ads.

This candidate loves collaborates with team members and various functions to help drive campaign strategy, optimize performance, communicate results and identify and execute testing opportunities. 

**General Responsibilities** 

- Plan, set up and manage direct response-focused paid search and /or paid social channels 
- Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns in a timely manner. 
- Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.). 
- Aids with the communication of performance and test results. 
- Learn and set up high converting landing pages
- Setup analytics and tracking system to measure campaign success (call tracking, google analytics, google tag manager, etc)
- Works with Account Managers to develop budget and lead forecast recommendations. 
- Collects spend and lead information for all programs and assists with pacing goals. 
- Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI. 
- Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images. 
- Monitor and diagnose performance issues and implements mitigation strategies 
- Provides creative recommendations for ad copy, image and landing sheet page assets. 
- Keeps current on industry trends and testing opportunities.

**Qualifications**  

- 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education 
- At least 3 years in paid media campaign experience with Google AdWords (remarketing display, search) Bing, Yahoo, Facebook, LinkedIn 
- Strong Web analytics and a/b testing 
- Digital marketing for lead generation, channels, sources, best practices and KPI’s 
- Analysis, reporting and forecasting of media campaigns 
Highly motivated self-starter 
Excellent communication and time management skills 
Attention to detail 


 
Company Description:

Chatter Buzz a tech-creative digital marketing and advertising agency laser focused on brand awareness and lead generation. We are a full-service digital agency offering multiple omni-channel services to achieve business growth for our partners. 
 

Our mission is to enable organizations to thrive in this new world of digital business by helping them to harness the power of their data & turn it into actionable insights.

www.chatterbuzzmedia.com