Marketing Operations Manager (SaaS)

Must be located in the SF area and be willing to commute to the San Francisco office

The Role:

Aravo is growing fast and recognizes the importance of building a world-class team to fuel our continued success. With significant investment and strong leadership to expand our business, it’s a tremendous time to be joining the Aravo team.
 

The Opportunity:
 

As Marketing Operations Manager, you’ll be responsible for creating scalable marketing processes that support best practices in lead generation and management. You’ll be responsible for our marketing technology stack and will also conduct complex data analysis that will be used to inform strategic decisions by stakeholders from across the company. You’re ambitious and looking for a position where, if you deliver the results, you will advance rapidly in the marketing organization.
 

About You:
 

You’re a marketer who has a passion for technology and data. You get excited about ‘connecting the dots’ across data, you ask the ‘so-what’ questions, and you’re able to build narrative and recommendations based on analysis. You combine analytical thinking with a business-mindset – which means once you’ve interrogated data for trends, you’ll be able to identify opportunities and translate into actionable outcomes. You’re tech-savvy and have hands-on experience of managing the technical aspects of key marketing systems (marketing automation, sales automation, CRM) used to generate, distribute, and report on leads.

This is a full-time position which reports to Aravo’s Chief Marketing Officer.
 

Responsibilities:
 

• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Establish KPIs, attribution and ROI models and dashboards for marketing, and rigorously analyze results to improve the effectiveness and efficiencies of all programs.
• Manage technical aspects of key marketing systems (marketing automation, marketing analytics, sales automation, CRM).
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Execute and report on multi-channel campaigns to engage prospects and customers: including emails, social and paid placement (Google Adwords, Retargeting).
• Develop and execute ideas for email nurturing campaigns, A/B tests, how to improve email marketing metrics.
• Effectively communicate plans and metrics regularly to marketing and sales leadership.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

• Minimum 4 years’ experience in B2B marketing, ideally in the SaaS industry, with strong systems and analytics background
• Hands-on experience and ownership of the technical aspects of key marketing systems (marketing automation, sales automation, CRM).
• Proficient in marketing automation systems (HubSpot, Marketo, etc.) – you have served as administrator/power-user and have helped implement or rearchitect best practice programs. You’ve built workflows, campaigns and templates from scratch and have a deep understanding of the demand waterfall, scoring, smartlists etc.
• 3-4 years aggregating, analyzing, and visualizing marketing-specific data.
• Demonstrated ability to leverage analytics and work with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes
• Proficient in SFDC – ability to build reports and dashboards
• Proficient in Google analytics
• And understanding of SEO desirable
• Ability to manage multiple projects at the same time in a fast-paced environment
• Critical thinking skills
• Takes initiative and ownership of projects without a great deal of direction
• Technically capable, excellent communicator, and a desire to improve processes

• Medical / Dental / Vision Insurance
• Life and AD&D Insurance
• Long-Term Disability Insurance
• 401K with Company Matching
• Equity Participation
• 4 Weeks of Vacation
• Fully Stocked Kitchens
• Company Sponsored
• Charitable Day of Giving Events
• ......and many more!

Aravo Solutions delivers market-leading, cloud-based solutions for managing third-party governance, risk, compliance and performance. We help companies protect their business value and reputation by managing the risks associated with third parties and suppliers, and to build business value by ensuring that their third-party relationships are optimized.
 

Since 2000, leading global brands across a diverse range of industries have counted on Aravo for their end-to-end enterprise supplier and third-party risk management. Brands including GE, Unilever, Procter and Gamble, Google, Salesforce and many more. Aravo has also distilled this experience and best-in-class technology into rapid time-to-value applications that help companies manage a wide range of programs including: anti-bribery anti-corruption, responsible sourcing, data privacy, information security, GDPR, and financial services regulatory compliance.

Aravo supports a user base of 136,000 corporate users, managing more than 4.5 million third party users in 36 languages and 154 countries.
 

Aravo was recognized as a leader by independent analyst research firm Forrester Research Inc., in The Forrester Wave™: Supplier Risk and Performance Management Platforms, Q1 2018. Aravo is the top-ranked vendor in the current offering category. Aravo has also been recognized with GRC 20/20's Value Award for Third Party Management for providing measurable value in GRC efficiency, effectiveness and agility, the GRC 20/20 Innovation Award for Aravo for GDPR. Aravo was named as a Category Leader with the highest "Completeness of Offering" of any provider in the Chartis RiskTech Quadrant® for Third Party Risk Management Solutions, 2017, and was named a Challenger in the 2017 Gartner® Magic Quadrant for IT Vendor Risk Management.
 

Aravo's employees are inspired by contributing to a greater purpose through providing solutions that help eradicate corruption and social injustice from the world's supply chains and third-party networks.
 

Aravo is headquartered in San Francisco, with offices and partners across the US, Europe and Asia.