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Marketing Director

  • Second Dinner
  • Irvine, CA, 92606
  • Full Time
  • Experienced

Posted on

Job Description:

Hey! Are you a senior marketing leader who wants to help us get our super-mega-awesome-BUT-still-top-secret-BUT-it-is-really-really-fun Marvel game into players’ hands? If so, read on!

Second Dinner is building the go-to-market strategy for our first game, and we’re searching for a Marketing Director to help lead the charge. This critical role will help shape our plans to reach and grow a global player community and build a foundation for future studio success. As our first marketing hire, the Marketing Director will lead the creation of our publishing organization. Ongoing responsibilities will include publisher partner management, user acquisition, public relations, and community management with a laser focus on driving growth and providing incredible experiences for our players.

If you have deep leadership experience in mobile marketing and a passion for building small and agile cross-functional teams from scratch, this could be the role for you!

Key Responsibilities

  • Establish and lead a nimble and world-class marketing team
  • Define publishing strategy alongside studio leadership
  • Craft brand strategy and positioning for our games and deploy across fully integrated marketing campaigns
  • Collaborate across the studio to help build data-driven live operations that maximize the entire player journey from awareness through ongoing engagement
  • Define and own planning and execution against marketing KPIs
  • Activate and grow our social media and community management efforts
  • Execute novel and effective public relations initiatives
  • Manage day-to-day relationships with agencies, platforms, and publishing partners


  • 5+ years of experience in senior digital marketing roles, preferably in mobile and/or gaming, including 3+ years in leadership roles at a Director or VP level
  • Deep experience with user acquisition across performance marketing, media buying, and brand building (social media, community management, etc.)
  • Strong marketing network with successful track record in executing against multi-million dollar marketing budgets
  • Demonstrated success in producing results while working with cross-functional teams and external stakeholders
  • Keen strategic mind combining executional excellence with analytic and creative thinking
  • Passion for games and for working in a fast-paced, scrappy startup environment


  • International experience
  • Experience as a software and/or game developer
  • Experience working with licensed brands

Cover letter and resume are required for consideration. Please make sure to include them in your application.
You must be eligible to work in the United States to be considered for this position.

Company Description:

Second Dinner is located in sunny Orange County, CA. We are a small studio that believes in moving fast and giving everyone a feeling of ownership. We see a huge opportunity to make deep, satisfying games that are optimized for mobile, and we’re currently working on an unannounced game that we’re really excited about. People who join us will have a massive impact on both the game and the company.

Second Dinner is fully funded, so we think we have everything we need to take our first game over the finish line. We offer competitive salaries, benefits, and stock options. It feels like a start-up over here, but without the risk of running out of money before our next milestone.

We are an equal opportunity employer that places high value on diversity and inclusion. We do not discriminate on the basis of race, color, ancestry, national origin, religion, age, disability status, sex (including pregnancy), gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, marital status, military status, or veteran status.

A diverse team with varied perspectives makes us a better company and will help us make better games. If you can bring something new to the table and expand our point of view, that’s huge upside. Please apply!