Marketing Director

  • Health And Rehab Group
  • Winter Haven, FL, 33881
  • Full Time
  • Any level
  • Experienced

Salary Range: $50000.00 - $100000.00 per year

Posted on

Job Description:

Awesome people wanted! Do you truly enjoy making other people's day, have compassion and find purpose working with the elderly? Now offering Full time with a potential SIGN ON BONUS.
 

We are in search of a dynamic, creative and proven marketing professional with experience specific to retirement housing, assisted living, long-term care or related fields to join our team.
 

The Director of Marketing is responsible for marketing, sales, and ultimately achieving the occupancy goals of the community.

 

  • Achieving and maintaining minimal budgeted occupancy.
  • Accurate and timely completion of reports: Weekly Marketing Reports, occupancy reports, end of month community performance report, and any other reports as directed.
  • Assisting with creation, completion and implementation of Quarterly Sales and Marketing Plans as well as a quarterly competitive analysis.
  • Determining pricing and promotional recommendations
  • Marketing budget and strategy development based on competitive analysis.
  • Participating in required sales meetings and conference calls.
  • Maintaining the sales tracking system.
  • Providing & scheduling community sales tours.
  • Conducting & scheduling sales calls
  • Professional relationship development with area providers and professionals.
  • Assisting with the completion of marketing pre admission financial and care level evaluation screening.
  • Completion of new resident move-in paperwork, coordination and communication of move-in dates.
  • Responding promptly to phone and in-person inquiries from referral sources and prospective clients.
  • Educating prospects about available programs and their benefits.
  • Participates in community outreach events.

Qualifications:

  • College degree preferred or equivalent sales and marketing experience.
  • A minimum of 3 years sales and marketing experience in a geriatric, rehabilitation, nursing and/or assisted living environment.
  • Proven track record of generating and closing high percentage of qualified leads.
  • Experience completing professional sales calls.
  • Proven outreach and professional networking skills.
  • Basic computer knowledge required.
  • Ability to utilize a calculator, copier, telephone and personal vehicle.
  • Self-motivated individual with good oral and creative writing, communication and interpersonal skills.
  • Ability to be on his/her feet for prolonged periods.
  • Clean driving record.

Education (Preferred)

  • High School or higher
  • Bachelors or higher in Marketing

This position offers a competitive compensation package, including benefits, paid time off, and bonus structure.

Equal Opportunity Employer & drug-free Workplace

* If this is a field you are interested in but have limited experience, we may be able to offer an apprentice training program.
 

* Not for you but you know someone who might be interested? We also offer an additional SIGN ON BONUS for referring someone that you think would be a good fit to our team!


Company Description:

With over 40 years of diligent service to families and the community, we are proud to remain family-owned and operated. Our future is compelled by our commitment to diligently serve others with respect, dignity, and compassion.