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THIS IS A VOLUNTEER POSITION THAT TURNS INTO PART/FULL TIME
As WHFF’s Lead Video Ads Manager you will be responsible for optimizing, reporting on and helping grow YouTube advertising campaigns. We are looking for a quantitative mind with a passion for digital marketing. This position directly ties to WHFF’s overall growth and revenue goals. The ideal candidate has a proven track record of managing YouTube ad campaigns across platforms, and delivering on KPIs.
What you’ll do:
Create and manage YouTube ad campaigns, including audience targeting, budget caps, creative optimization and scheduling
Generate daily, weekly and monthly reporting for all major metrics
Analyze campaign data to measure success and optimize future campaigns
Work with cross-functional teams to help implement and test creative, ad copy and landing pages
Design, implement, and track tests to validate bidding strategies, budget rules, landing pages, and video creative
Run Brand lift studies to better measure the efficacy of our video ads against core audience segments
Work closely with SEM and SEO teams on keyword research to ensure that the YouTube algorithm favors WHFF in search results
Stay up-to-date with YouTube advertising policies and best practices, including the newest ad formats, bidding methodologies, and beta programs
Skills and knowledge you should possess:
5+ years experience in Google Ads marketing with a passion for video advertising
Bachelor's degree
Background in SaaS, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal
Highly proficient in Google Ads (AdWords), particularly YouTube Advertising
Comfortable working with analytics platforms, such as Google Analytics, and Looker
Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
Highly analytical with deep knowledge of Excel
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Company History
The fight to impact public policy Court Improvement starts with an attitude. The attitude is that we can work together to improve the way that the system operates.
Instead, 1) a sense that the children themselves do not need to be heard or that their presence in the courtroom would be harmful to them. 2) Also, parents should be involved in transition; yet, a void in the courtroom of individuals who really know the child, and 3) always, not involving parents who want an opinion and to be heard are ignored, creating a lack of communication and coordination among the stakeholders, and in some cases, a systemic discord between two or more of them
Mission & Vision
Parents are critical in the lives of children and when the relationship is interrupted; it can be disastrous for the child. Our job as parents is to impact our children with the best chance of success. Our vision is parents and children create lasting bonds instilling citizenship, respect, leadership, and honesty through character building. We believe this effort is best supported through a healthy parent-child dichotomy and approach.
In the beginning, no one could have predicted that what began as a mission to protect parent-child relationships in Texas and advocate outreach efforts in neighboring states. In a world where all individuals face discrimination, violence, and even death for their beliefs, our mission will eventually go abroad.