Executive: Director of Marketing

The World Science Festival is hiring a Director of Marketing & Strategic Communications for its New York City office.

The Director of Integrated Marketing and Strategic Communications is the leader of all marketing and PR activities of the organization and is a member of the executive team. The director will be responsible for expanding the World Science Festival through the development and execution of effective brand, digital and live event marketing strategies. Beginning with an understanding of what the brands are and where we want them to be, the Director will chart the path for how we get there. He/she is responsible for identifying and forging relationships and partnerships to help us achieve our goals, and for growing WSF’s presence locally and internationally, fostering a steady flow of in-bound opportunities.

Responsibilities:

• Lead the creation and execution of an integrated, cross-platform marketing strategy that reaches new audiences, and builds sponsorship opportunities and donor development.
• Manage outward-facing identity, including overseeing materials that showcase the organization to the general public, the press, potential sponsors and other constituencies.
• Oversee all aspects of digital campaign strategies, digital branding, and social media plans.
• Oversee and manage branding guidelines, including guideline adherence by WSF local and international partners.
• Collaborate with creative team on campaign visuals and messaging.
• Represent World Science Festival at external events including annual Gala, a combination of the best in science and the arts.
• Develop and manage media partnerships and activation that expand reach and mission.
• Develop and deliver campaign recaps, brand reporting with recommendations for future execution.
• Analyze and make recommendations for potential strategic partner relationships.
• Develop targeted presentations for integrated corporate sponsorships.
• Manage agile internal and external marketing and communications teams. Recruit talent during Festival season. 

During the annual World Science Festival held each spring in New York City, and other live events throughout the year:

• Create and execute campaign strategies, including digital and social media plans.
• With Finance Director, create and oversee the marketing budget for the annual World Science Festival and other World Science Festival events.
• Oversee the production of all Festival publications including program guides, calendars, direct and email marketing.
• Work with Director of Live Events to analyze ticket sales patterns to determine and/or change the course of campaign strategies and tactics.
• Work with external press team to best exploit the WSF’s media relations outreach.
• Oversee media buying plan, including print, digital, radio and outdoor.
• Lead on-site executions at the annual Festival and other events in conjunction with press, development and production and operations teams.

Qualifications:

• Bachelors degree in marketing, communications or another related field of study.
• Minimum 6 years post-collegiate experience in marketing and advertising, preferably with some background in live events.
• Demonstrated understanding of best practices in digital marketing including influencer and specialist marketing.
• Experience running a team that supports sponsorship or sales.
• Expert understanding of the philosophy and practice of brand-building.
• Background investigating, articulating, and expressing brand propositions succinctly and effectively.
• Experience providing consumer insights to inform marketing plans.
• General understanding of science, the arts, and the cultural institutions that support them.
• Experience managing budgets, hiring, training and supervising personnel.
• Experience overseeing the design and production of print materials.
• Ability to manage multiple priorities with competing deadlines.

For consideration please submit:

• Resume
• Cover letter

All qualified applicants will receive consideration for employment without unlawful discrimination based on race, creed, color, national origin, sex, age, disability, marital status or sexual orientation. The World Science Festival Foundation is an equal employment opportunity employer.

Company Description:
The World Science Foundation produces original live and digital content that brings scientific discovery, insight and perspective to a broad general audience. 

Our flagship live event, The World Science Festival, is an unprecedented annual tribute to imagination, ingenuity and inventiveness. Through programming that spans a broad range—from vibrant discussions and debates to works of theatre and film—world-class scientists, leading thinkers, and renowned artists take science out of the laboratory and into the streets, theaters, museums, and public halls of New York City, making the esoteric understandable and the familiar fascinating. The week-long New York Festival has drawn more than a million and a half visitors since its launch in 2008, with millions more viewing the programs online.

The Foundation’s live events and theatrical productions tour nationally and internationally. In March 2016, the Foundation launched the World Science Festival Brisbane, bringing its distinctive programming to new audiences and establishing the first annual Festival outside of New York.

World Science U is the Foundation’s online education initiative, where students and lifelong learners can dive more deeply through artfully produced digital education content presented by world-renowned scientists.

The World Science Foundation is a 501(c)(3) non-profit organization headquartered in New York City.