Director of Marketing Operations

The position of Director of Marketing Operations is also to analyze the lead flow and working flow within the marketing department in order to guarantee the achievement of the department’s goals. This role also works to deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing department in the achievement of its goals.

Essential Functions

Strategy/Opportunity

• This role drives marketing database strategies, where he analyzes gaps in the business’s data, consumer acquisition strategies, and data quality practices.
• Highly skilled in marketing automation systems such as Hubspot, Eloqua, Marketo etc. and have the capacity to integrate those systems with marketing technologies.
• Drives marketing database strategies, where he analyzes gaps in the business’s data, consumer acquisition strategies, and data quality practices.
• Tasked with keeping an eye out in the market for new practices and technologies that will improve and optimize the marketing department’s performance and gives the business a competitive edge over other players in the market.

Analytics

• Defines key marketing metrics and manages the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs.
• Analyzes marketing and sales data, develops insights, and presents recommendations to the Chief Marketing Officer on areas for improvement and optimization.
• Responsible for running monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.

Collaboration

• This role works closely with the Chief Marketing Officer and key stakeholders in formulating and approving various marketing strategies, approaches, and campaigns prior to their launch.
• Partners closely with the finance department in ensuring the creation of accurate ongoing budget allocations for the marketing operations department.
• The Director similarly works closely with the IT department in conducting data analyses, data acquisition, database management, and marketing automation.

Responsibilities

• Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
• Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
• Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team.
• Provide the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting.
• Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health. Develop new ways to mine data to guide marketing investments.
• Develop analyze and implement SEO and PPC strategies to maximize opportunities for indexing, ranking, click-through, and conversion.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC Campaigns.

Essential Skills

• Analytical - must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Negotiation Skills- Able to control rates, pricing packages at rates suitable to company/department expenditures
• Interpersonal Skill - Ability to manage multiple projects simultaneously and meet deadlines, be self-motivated and inspire his juniors to be the same, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills, and have an ability to stay calm under stress and uncertainty inspiring members of the team.
• Communication- dependent on the clarity of his communications down the line, conveying important information and instructions to junior marketing operations management. Therefore, possess excellent communication skills both in verbal and in written form.
• Leadership - ability to inspire and move a cross-functional team in a unified direction and with a unified vision
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Essential Attributes

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reasoning Ability – Demonstrated ability to anticipate and solve practical problems or resolve issues
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.

Essential Experience and Education

• Bachelor's Degree: Business Administration, Marketing, or related field.
• A candidate for this position must have well over 10 years in working experience in marketing with at least 5 of those years being in marketing operations, preferably working as a Head of Marketing Operations.
• Demonstrated in-depth marketing techniques and financial principals.
• The candidate will also have had experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment.
• demonstrate knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale marketing teams and programs.
• demonstrate proficiency in offline marketing channels and programs and in budget management/financial analysis.

Physical Requirements/Work Environment

• Must be able to sit or stand as needed or required
• May require walking primarily on level surface for periodic periods throughout the day.
• Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the workday.
• May include lifting up to 25 lbs for files, computer printouts on occasion.

EEO Statement

Strategic Link Consulting is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

*Must be authorized to work in the United States without sponsorship

Strategic Link is a multinational fintech pioneer that has continuously delivered above-market ROI to lenders and investors in the consumer specialty finance sector since 2005. The company is backed by a $4.5B private equity company based in California.

Headquartered in Atlanta, Georgia, Strategic Link has built a strong reputation as both a provider of web technology and as an integrated service/support partner for hundreds of lending operations, spanning industries of all sizes, both physical and online. While our data-driven approach and insights capabilities are second to none, an unmatched, wrap-around service model is what drives our clients’ success. Our turnkey platform helps better manage risk and simplify lending operations, allowing a focus on the portfolio innovation and efficiency necessary to succeed in today’s environment.

We serve a wide range of investors and lenders of record, including banks, credit unions, sovereign nations, family offices, and many more. We bring enterprise-grade capabilities through a tightly integrated suite of end-to-end lending solutions, including our industry leading Loan Management System (LMS) powered by TranDotCom℠ technology.