Digital Marketing Coordinator, Marketing Communications

Miami Dade College, Wolfson Campus is now accepting applications for a Digital Marketing Coordinator, Marketing Communications. The Digital Marketing Coordinator is responsible for execution and implementation of digital media marketing programs to build awareness of the College and its programs. Initiatives include digital media planning, monitoring online campaigns and analytical recaps.

Duties and Responsibilities:

• Develops digital marketing campaigns including tasks such as keyword research and copy creation
• Coordinates the production process with in-house creative resources and members of the communications team
• Researches and analyzes digital media and vendors and agencies
• Manages trafficking of promotion assets such as web ads and e-blasts
• Monitors performance and conversion across all online campaigns
• Assists with reporting, collecting data, performance analysis and generating reports
• Maintains activities on department’s social channel and website
• Keeps abreast of trends and best practices in email and digital marketing, including mobile marketing

Requirements:

• Bachelor’s degree from a regionally accredited institution in a related field of study and four (4) years of experience in the field.

To learn more about this and other positions at Miami Dade College visit us at www.mdc.edu/jobs.

Miami Dade College is the largest, most diverse and highly regarded college in the nation. We operate eight campuses with over 6,000 employees who educate over 140,000 students from around the world. The College offers over 300 programs of study and several degree options, including vocational, associate, and baccalaureate degrees. With such a large organization, our employment needs are very diverse. From full-time professional faculty to part-time adjunct faculty and support staff, the people who comprise the MDC workforce are the innovators who help the College maintain our reputation as one of the most highly regarded colleges in the country.